Lotus Creative

Digital Workflow

Digital Workflow

Tools to Manage Your Digital Workflow

We’ve recently started the daunting transition between providing a one off outsourced service to a service that becomes part and parcel of a businesses every day management.

In January 2017 the brief was set to take an existing online HR and Health & Safety document library and develop business modules around this to create a synergy between business documents and employee management.

With a new employee management software almost in place, I look back at the marketing tools and marketing management software we’ve used to develop the online platform. The tools I review aid your teams efficiency and maximise the output of your digital workflow.

Design Software

Adobe Photoshop & Adobe Illustrator

Whether you’re rapid prototyping website wireframes or developing a new logo, Adobe Photoshop and Adobe Illustrator are industry standard tools to develop design concepts through to final working designs. Over the last few years the package has seen some rivals such as Sketch which also offers rapid prototyping functionality however, adobe still remains to be the most commonly used design platform.


Invision is a tool we use to gather feedback and critique on all online work we carry out. The system works by uploading your artwork to a dedicated project in your profile and then inviting the client to give you feedback via a unique link. Annotation and comments can be added directly to each frame and email notifications can be setup to notify you of the feedback.

Software Development

Jira Software

Jira is the perfect tool to plan workloads, report faults/bugs/issues and distribute tasks across your team. It also helps to track tasks with email correspondence to the assigner and assignee of the fault or task. As a manager, you can follow tasks to make sure they’re delivered by your deadline. Jira is a great tool for collaboration across your team and gives you full visibility when developing a new software platform.

Marketing Communications


Alongside our own team, we work with external agencies and developers. Digital Workflow collaborations can sometimes be difficult to manage unless you have a tool to connect everyone. To get the very most from everyones time we use Slack:

‘Slack is a cloud-based set of proprietary team collaboration tools and services, founded by Stewart Butterfield. Slack began as an internal tool used by their company, Tiny Speck, in the development of Glitch, a now defunct online game.’

Slack cuts down on the number of emails, meetings and phone calls making your workflow flow a lot better. All messages, files and calls can be searched so you have all correspondence connected to a project in one place. Another feature I love is the app integration. To mention a few integrations, you can pull Jira tasks or twitter mentions into your slack instead of manually checking accounts. Essentially, Slack cuts down on time sapping admin tasks giving you more time to make useful stuff!